Herald & Heart

Herald & Heart operate from their beautiful Tudor built shop in the heart of Rye. The shop is literally brimming with gorgeous millinery designed by Tracey Mogard who has been making hats for the past thirty years.Herald & Heart started in Battersea, London primarily as a theatrical milliners working on diverse theatre, film and TV projects ranging from “Poirot”, “Me and My Gal”, “Whoops Apocalypse!” and of course “Four Weddings and a Funeral”, which bolstered Herald & Heart’s profile around the world. The focus of the business quickly turned towards occasion hats for weddings, garden parties and Royal Ascot. Along with the growing fame the client base also rapidly expanded. Before long Herald & Heart was the most sought after hat label in London.
By the mid nineties Herald & Heart had established their international reputation
selling their collections to boutiques and stores globally.
Herald & Heart collections were to be seen on many a catwalk and were exhibited at London, New York and Paris Fashion Weeks, gracing such heads as Naomi Campbell, and Kate Moss.
In 2002 Herald & Heart escaped the hurly burly of London and relocated to a far more sedate pace of life in Rye. It was a fantastic move, giving Tracey far more valuable time to do what she does best, which is designing and making beautiful hats. Many of the old clientele remain loyal and now visit the shop in Rye which has become the destination in the South for creative millinery.
Tracey has always resisted the temptation to become elitist however, and her passion is to see beautiful hats being accessible to anyone who wants to add glamour and style to their outfits.